Orlando Magic Broadcast Services is operated by the Orlando Magic Broadcasting Department, which has been producing live TV and radio broadcasts of Orlando Magic basketball games since the team began play in 1989. Over the past 16 years, the Magic Broadcast team has also produced thousands of hours of auxiliary television and radio programming, and has been responsible for the in-house audio and video production requirements for the franchise, as well.

Price joined the Magic organization in 1992 as an editor/videographer.  He then ran the day-to-day video production requirements of the department from 1997 until 2008.  Rick now manages the Technical Operations of the department and all Orlando Magic organization projects.